Marketing Campaigns and SMART Goals

The difference between a goal, strategy, and tactic is the plans, execution, and revisions to your overall marketing strategy.
A goal is an objective that you and/or your team want to achieve. It is your vision of where you want to go. A strategy is an action plan that helps you achieve your goal. A tactic is a planned action to achieve your end goal. It is specific actions that lead you closer to your destination (Grinnell, 2020).