With mobile phones and tablets continuously getting smarter and more advanced, the advantages of marketing are limitless. No longer are businesses confined to traditional and expensive marketing strategies via print, radio, and TV advertisements.

Social media marketing has exploded over the last couple of years and will only continue strong in the next 5 years. As 30-second television commercials have been replaced by digital and social ads, social media marketing will continue to expand as “messages can be tied to special events in which names, profiles, and addresses of prospective customers are collected and tracked” (Clow & Baack, 2017).