Numi is a retail brand that I believe is both socially and ethically responsible. They make tea products and are also a B. Certified Company since 2006 and a Climate Neutral Company.

In Under Armour’s Willful Digital Moves, the market segments that were identified were gender and occupation. Under Armour wanted to not just target women, but also female athletes in their marketing campaign.

The company that I chose for my project is Proctor & Gamble, specifically its Tide brand. I chose this company because of its size and market share already in the home care, cleaning, and laundry business. This brand has been around since 1946 and is known everywhere.

The websites and applications that I visit the most often are Facebook, Instagram, LinkedIn, WordPress, Wix, Jira (project management app), Constant Contact (email marketing management), Microsoft Teams (for communicating with my work colleagues), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and XD), Microsoft Office (Outlook, Word, and PowerPoint), Gmail, my banking app and website, Robinhood (for stocks), Dropbox, OneDrive, WhatsApp, Facebook Messenger, Amazon, DoorDash, GrubHub, Uber, Lyft, Netflix, Amazon Prime, Disney+, Apple Music, and of course Brightspace for school.