Victoria’s Secret is a well-known fashion brand that has faced many ethical or legal issues in the past. Over the years, the brand has undergone many changes in how it is perceived by consumers. Some questions to ask: What were the ultimate implications for the brand? What should the brand have done differently, and why?

The specific mobile marketing law that was violated in this AT&T case was "mobile cramming" as the company billed customers with third-party charges without their consent. It was a surprise to the customers when they looked at their phone bill and were unaware they had additional fees.