The specific mobile marketing law that was violated in this AT&T case was "mobile cramming" as the company billed customers with third-party charges without their consent. It was a surprise to the customers when they looked at their phone bill and were unaware they had additional fees.

With mobile phones and tablets continuously getting smarter and more advanced, the advantages of marketing are limitless. No longer are businesses confined to traditional and expensive marketing strategies via print, radio, and TV advertisements.