The brand’s mission and vision is to delight its customers with cuteness overload with “small gift, big smile” as their main focus and they have been very successful for many years.

I am an individual consumer who makes purchases based on my wants and needs. I also make purchases that are for other people, which also include gifts.

According to Google's Webmaster Guidelines, you should avoid using tricks on your customers. It not only provides a terrible user experience but is usually for short-term results only, and it impacts your ranking score negatively.

Social media marketing has exploded over the last couple of years and will only continue strong in the next 5 years. As 30-second television commercials have been replaced by digital and social ads, social media marketing will continue to expand as “messages can be tied to special events in which names, profiles, and addresses of prospective customers are collected and tracked” (Clow & Baack, 2017).

Marketing in this digital world is so broad and there are a vast amount of options. No matter what you're are selling and promoting, whether it is a product or service, keeping up with the American Marketing Association's (AMA) Code of Conduct is best to ensure the highest quality possible.

The difference between a goal, strategy, and tactic is the plans, execution, and revisions to your overall marketing strategy.
A goal is an objective that you and/or your team want to achieve. It is your vision of where you want to go. A strategy is an action plan that helps you achieve your goal. A tactic is a planned action to achieve your end goal. It is specific actions that lead you closer to your destination (Grinnell, 2020).