Victoria’s Secret is a well-known fashion brand that has faced many ethical or legal issues in the past. Over the years, the brand has undergone many changes in how it is perceived by consumers. Some questions to ask: What were the ultimate implications for the brand? What should the brand have done differently, and why?

The brand’s mission and vision is to delight its customers with cuteness overload with “small gift, big smile” as their main focus and they have been very successful for many years.

Numi is a retail brand that I believe is both socially and ethically responsible. They make tea products and are also a B. Certified Company since 2006 and a Climate Neutral Company.

In Under Armour’s Willful Digital Moves, the market segments that were identified were gender and occupation. Under Armour wanted to not just target women, but also female athletes in their marketing campaign.

Marketing research supports organizational objectives by bringing a marketing concept to fruition through strategic research before it can be first developed.

The websites and applications that I visit the most often are Facebook, Instagram, LinkedIn, WordPress, Wix, Jira (project management app), Constant Contact (email marketing management), Microsoft Teams (for communicating with my work colleagues), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and XD), Microsoft Office (Outlook, Word, and PowerPoint), Gmail, my banking app and website, Robinhood (for stocks), Dropbox, OneDrive, WhatsApp, Facebook Messenger, Amazon, DoorDash, GrubHub, Uber, Lyft, Netflix, Amazon Prime, Disney+, Apple Music, and of course Brightspace for school.