Marketing in this digital world is so broad and there are a vast amount of options. No matter what you're are selling and promoting, whether it is a product or service, keeping up with the American Marketing Association's (AMA) Code of Conduct is best to ensure the highest quality possible.

The difference between a goal, strategy, and tactic is the plans, execution, and revisions to your overall marketing strategy.
A goal is an objective that you and/or your team want to achieve. It is your vision of where you want to go. A strategy is an action plan that helps you achieve your goal. A tactic is a planned action to achieve your end goal. It is specific actions that lead you closer to your destination (Grinnell, 2020).

What I notice most about this type of marketing is that is it everywhere! It has disrupted the marketing world as it gained lots of popularity and made millions of dollars.

To meet the wants and needs of their target audience, Tampa International Airport has gone above and beyond for this one little boy and his family. An orange-striped tiger plush animal was left behind and lost until an employee, the operations manager found it and decided to do something about it.

The websites and applications that I visit the most often are Facebook, Instagram, LinkedIn, WordPress, Wix, Jira (project management app), Constant Contact (email marketing management), Microsoft Teams (for communicating with my work colleagues), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and XD), Microsoft Office (Outlook, Word, and PowerPoint), Gmail, my banking app and website, Robinhood (for stocks), Dropbox, OneDrive, WhatsApp, Facebook Messenger, Amazon, DoorDash, GrubHub, Uber, Lyft, Netflix, Amazon Prime, Disney+, Apple Music, and of course Brightspace for school.