The brand’s mission and vision is to delight its customers with cuteness overload with “small gift, big smile” as their main focus and they have been very successful for many years.

Numi is a retail brand that I believe is both socially and ethically responsible. They make tea products and are also a B. Certified Company since 2006 and a Climate Neutral Company.

The brand strategy being used by Marvel (which I think is the top dog in this comparison) is building hype to excite loyal fans and actively listening to what they want. According to The American Marketing Association “60% of people believe the opinions they express in surveys about brands or companies will improve their experiences with these organizations” (Courtright, 2019).

In Under Armour’s Willful Digital Moves, the market segments that were identified were gender and occupation. Under Armour wanted to not just target women, but also female athletes in their marketing campaign.

I am an individual consumer who makes purchases based on my wants and needs. I also make purchases that are for other people, which also include gifts.

Marketing research supports organizational objectives by bringing a marketing concept to fruition through strategic research before it can be first developed.