The company that I chose for my project is Proctor & Gamble, specifically its Tide brand. I chose this company because of its size and market share already in the home care, cleaning, and laundry business. This brand has been around since 1946 and is known everywhere.

The specific mobile marketing law that was violated in this AT&T case was "mobile cramming" as the company billed customers with third-party charges without their consent. It was a surprise to the customers when they looked at their phone bill and were unaware they had additional fees.

According to Google's Webmaster Guidelines, you should avoid using tricks on your customers. It not only provides a terrible user experience but is usually for short-term results only, and it impacts your ranking score negatively.

With mobile phones and tablets continuously getting smarter and more advanced, the advantages of marketing are limitless. No longer are businesses confined to traditional and expensive marketing strategies via print, radio, and TV advertisements.

Social media marketing has exploded over the last couple of years and will only continue strong in the next 5 years. As 30-second television commercials have been replaced by digital and social ads, social media marketing will continue to expand as “messages can be tied to special events in which names, profiles, and addresses of prospective customers are collected and tracked” (Clow & Baack, 2017).